Who are we?

Powering the Electronic Component Distribution industry, we are the leading provider of software on the market. Built to lead industry standards, Dashing Distribution Software is where cutting edge technology meets timeless reliability.

Our Motto

Dashing Distribution Software – Quality, Speed, Future.

The Dashing Difference

We set out to find the perfect electronic component distribution software. When we couldn't find it, we built it ourselves. For three years, we developed a solution that truly delivers what the industry needs: efficient, visually appealing, and lightning fast. We didn't cut corners. We didn't settle. We created something we're genuinely proud of. Our growth has been intentional and measured. One customer at a time, each receiving our complete attention taking consideration to improvements as we develop our solution further. We reimagined the traditional implementation process, alignment of educating the team with flawless knowledge to ensure they can understand not just the software but the entire flow of business processing embedded into the intelligent workflows. Your success drives everything we do. That's why we're available whenever you need us, regardless of time zone. We've developed comprehensive training materials, utilising AI responsive support tools, traditional manuals, all because we believe in empowering our users. The journey wasn't perfect. Our first test version had flaws and we're proud of that. Those challenges shaped Dashing into the robust, responsive solution it is today. We learnt. We adapted. We improved. This isn't just software. It's a partnership built on understanding the unique challenges of electronic component distribution industry and our unwavering commitment to solving them together.

Why Dashing?

As industry leaders with decades of collective experience in electronic components distribution and software development, we've crafted a system that truly understands your challenges. Our solution makes your data simultaneously accessible and secure, whilst providing comprehensive tracking for orders in progress, processed shipments, and inventory management. We've designed it to deliver exactly what you need, where you need it. We believe in putting you in control. That's why we've rejected the industry standard of restrictive contracts in favour of flexible, non-committal licensing. Your business deserves freedom, not constraints. Value matters. We've structured our pricing with a single company wide licence that gives your entire team access to powerful tools and critical information all centralised in one intuitive platform. This isn't about selling you software. It's about equipping your business with the capabilities it deserves.

Support your Success

We understand the frustration of being left without assistance when you need it most. That's why we're committed to providing round the clock support, 24/7, no matter where your business operates across the globe. When you need us, we are there. Our dedication extends beyond the initial implementation. We relentlessly pursue excellence, regularly deploying software updates and introducing new industry leading features that keep you ahead of the competition. We believe that powerful software deserves skilled users. Our consistent approach to continued education ensures your team harnesses Dashing's full capabilities, maximising your return on investment and operational efficiency. This isn't just about solving problems when they arise. It's about creating a partnership that proactively drives your business forward with every interaction, every update, and every innovation we deliver.

What drives us?

At Dashing, we're guided by a few simple principles that are reflected in everything we do...

Unparalleled Customer Support

We put our customers first by providing top-notch support, ensuring your needs are always met.

User-Friendly Software

Our intuitive and easy-to-use software is designed with our customers in mind, making your experience enjoyable and productive.

Fast Performance

We understand the importance of speed, so we optimise our software to perform quickly and efficiently for our customers.

Evolving with Customer Needs

We listen to our customers and continuously improve our software to meet their changing needs and expectations.

Active Feedback Seekers

We value customer feedback and actively seek it to enhance our software and deliver the best user experience.

Affordable Pricing

We believe in offering high-quality software at affordable prices, making our solutions accessible to all customers.

Long-Term Security

We are committed to providing long-term security to our customers by continually investing in our software and infrastructure.